Paris Saint-Germain has announced a multi-year partnership with L'Oréal Groupe, naming the global beauty leader its Official Beauty Partner through 2028. The deal, a first for a football club with L'Oréal, strengthens the global and innovation-driven brand of the reigning UEFA Champions League holder.
L'Oréal Groupe, present in over 150 countries with more than 90,000 employees worldwide, joins Paris Saint-Germain's ecosystem. The Vichy Laboratoires brand becomes the Official Skincare and Haircare Partner of the men's first team. Vichy's scientific teams, from a brand recommended by over 80,000 dermatologists, will base themselves at the Paris Saint-Germain Campus in Poissy to conduct observational studies with the players.
Shared Parisian roots
Both organisations share roots in the French capital. Paris Saint-Germain, founded in 1970, and L'Oréal Groupe, headquartered in Clichy, see this alliance as a celebration of their Parisian heritage and global ambitions. The club, with over 250 million social media followers, will integrate L'Oréal's portfolio of brands into exclusive fan experiences during selected home matches.
The announcement comes as Paris Saint-Germain sits third in Ligue 1 with 11 points from five games, just two points behind leaders Monaco. The club's recent form of three wins, one draw, and one loss from its last five outings shows the relentless pursuit of performance the partnership aims to support.
L'Oréal Groupe, named the most innovative company in Europe by Fortune magazine in 2025, brings expertise from its 22 research centers and 4,000 scientists. The partnership also aligns with both entities' social responsibility programs, such as Paris Saint-Germain for Communities and L’Oréal for the Future. To track the Parisian squad's evolution this season, the full squad list is available.
The collaboration is effective immediately. Paris Saint-Germain, which hosts Le Mans this Friday, continues to develop on and off the pitch with a leading industrial partner. The contract runs for four years.
Background and full detail: loreal.com
