Willian Pacho, Paris Saint-Germain defender, has become known for his impressive performances on the field. He is also developing his image off the pitch. In fact, the Ecuadorian international has launched a chocolate bar brand in Ecuador, a project that goes beyond the simple sports context. This initiative confirms a trend increasingly visible among top-level players: building a personal brand beyond football. For Willian Pacho, the idea is all the more coherent as it fits into his country of origin, Ecuador, where cocoa plays an important role in the local economy and collective imagination. From an economic point of view, this type of project allows a player to diversify their income, but also to strengthen their national anchorage. Pacho is not just a popular Paris Saint-Germain defender thanks to his performances: he can also capitalize on his image in Ecuador, among a public that sees him as one of the strong representatives of Ecuadorian football in Europe. It remains to be seen what scope this brand will take and if it will establish itself durably on the market. But for Pacho, still young in his career, this launch already shows a clear will: to prepare a solid ground, with or without a ball. And this time, his placement does not limit itself to cutting the opposing lines.